Our story

Blue Angel Charity is a 501C3 non-profit organization co-founded by Linda Treska, Founder & CEO of Pinch of Colour. Both the business and the non-profit were founded by Linda, and registered with the New York State in January 25th, 2016--few months after she lost her full time job, and only 3 days after her father’s funeral. “It took losing my father to realize that life is too short and time is precious--very precious--so we’ve got to make the most of it. It was only when I was at my lowest point that I discovered I wanted to make a difference, whether that meant inspiring a woman with a beautiful red lipstick, or helping a woman have access to clean drinking water for herself and her family. In the midst of darkness, my mission revealed itself like a beacon: I was to positively impact other's lives as my father impacted mine.”

Growing up as a child in Albania, Linda didn't know whether or not she would have access to potable water each day. “Albania is a beautiful country, and has abundant water resources, however, water supply in almost all urban areas is intermittent because of the dire condition of Albania's water infrastructure. In rural areas water supply is provided for two to four hours per day on average, with many customers getting less or no water at all.”

Then after moving to New York City at the age of 16, Linda was shocked at the abundance of water in the US and how people seemingly took its availability for granted. This deep affliction stuck with her throughout twenty year career in the beauty industry, working first as a makeup artist and then eventually as an R&D product development specialist for global brands like Vincent Longo, Estée Lauder, Laura Mercier and others. Despite creating a successful career in the beauty industry, Linda wanted to make an impact in a more profound way. The passion for cultivating change led her to create Pinch of Colour, the first waterless beauty brand on the market.

But it wasn’t enough, Pinch of Colour gives back part of its proceeds to NGO's that work to bring water to places in need of it and now, with the launch of the Blue Angel Charity, named after her late father “Engjell” we will continue raising money to combat the global water crisis by sponsoring water projects around the world.

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Why Water?

Because 663 million people drink dirty water. That’s nearly twice the population of the United States. The majority live in isolated rural areas and spend hours every day walking to collect water for their family. Not only does walking for water keep children out of school or take up time that parents could be using to earn money, but the water often carries diseases that can make everyone sick.